A few weeks ago I was spending time at my mobile office, aka Starbucks. I was minding my own business working on my stuff when two random people walked up to me.
I love working at Starbucks because even though there are a lot of people, since I don’t know any of them, I do a much better job of getting my work done! No distractions and no interruptions, except for this one particular day when I was rudely interrupted by these two people.
They were nice enough…positive, happy people. In their hands they held a ticket. They let me know that they thought it would be great for me to attend an event in order to learn a new type of business where I could make more money.
How nice of them! Inviting me to make more money!!! What an incredible opportunity! Or not. Of course, my participation through their invitation would have made more money for them, as most of these schemes usually do.
But, you see, up until this point none of it was offensive to me. I totally get that they were passionate about what they were doing and they were passionate about making money. There is nothing wrong with that!
They asked me to grab the ticket so I could look at what they were talking about. Of course, I grabbed it as they spoke to me. The ticket was a free entry into their event. As they came to the end of their little speech they asked if I would be interested in going to their event. I politely declined, saying that I wasn’t too interested and it wouldn’t work for my schedule.
What happened next was ridiculous. After I politely declined, they told me that it was necessary that I pass the ticket on to someone else I knew if I wouldn’t be able to make it. Then they asked, “So, are you going to give it to someone else?”, then waited for my response.
Talk about feeling like you’re trapped in a box, stuck between a rock and a hard place!
Here’s the problem with their approach: They were less interested in ME than they were in SELLING to me.
All of us have a product we want to sell (even if it’s not for the sake of money). What we are looking for is to buy in to our product. We want to sell to our kids the idea of growing up as people of character. If you are religious, you want to “sell” your set of beliefs to other people. If we think someone has a wrong opinion on politics, guns, democrat or republican, education, abortion, or any other item, we typically try to “sell” our opinions to them.
So, let me give you a tip. The best way to sell your product is to show your interest in the PERSON, not the PRODUCT.
Once a person believes that you truly care about THEM, they will be willing to listen to what you have to offer them.
Let’s make life about people!